Your Top 4 Frustrations When Buying Promotional Items & How The Branded Mug Eases All of Them

We’ve taken your biggest frustrations when purchasing promotional products and discussed how they can be avoided!


The custom mug is the third most popular promotional item found on a desk. Based on the most recent research into the use of promotional products in the UK, conducted by the BPMA (British Promotional Merchandise Association), 20% of interview participants who had promotional products on their desk had a promotional mug. The cost per impression is extremely low; they last for an average of 3 years and when you consider the exposure gained by using a mug at your desk or at home with guests visiting - it’s pretty high.

Custom mugs are a popular choice for a promotional product for many reasons. They have a very long lifespan and owners can develop an emotional attachment to their own. Think about your favourite mug, is it a personalised one? How do you feel about someone else using it? Plenty of people will confirm that they feel emotionally attached to a specific mug and have admitted that they would be upset if it broke.

Let’s Set the Scene…

Imagine…you see somebody making tea from across the room. You catch a glimpse of your mug, why? You didn’t ask for a drink! Your instincts kick in….you move in to grab it…

Number One Frustration - Poor Quality

The biggest frustration when it comes to purchasing branded promotional goods for your company is that the items are “cheap tat” which can break easily. Top-quality branded mugs should be tested to certain standards, for example, a mug that has been independently tested to BS EN 12875-4 to over 2000 washes and confirmed 100% dishwasher proof would be a good choice. There are several branding options available with such standards including photo mugs, and with the right supplier, you can achieve a unique design that really sets you apart from your competitors.

Number Two Frustration – Pricing

Websites that don’t show prices & vague quotes that don’t include all costs!

Promotional products are offered completely bespoke to your company’s branding. One organisation may require 200 of the lowest priced mugs in a 1 colour print - each supplied in a digitally printed box and suitable for builders, another may ask for 1,000 photo mugs of the highest-quality for a medical conference. It’s best to speak directly with your supplier, allowing them to gain all of the information necessary to provide you with an accurate quote on a product that is suitable for your audience, with no hidden costs. Your recipients will be impressed and you will have no last-minute surprises.

Number Three Frustration - Lead Times

Some promotional merchandise can have lengthy lead times but it doesn’t have to be this way. Express ranges offer a fast turnaround (items are stocked ready to be branded on-demand) and products manufactured in the UK generally despatch quicker as there is no shipping involved. A reputable company will always endeavour to cater to any specific need or requirement if you only ask.

It should be noted that artwork confirmations can significantly increase lead times. As long as you quickly approve your artwork, orders can move forward swiftly.

Number Four Frustration - Communication

“The company forgot to contact me!”

Sad, but true! It’s best to do some research when choosing a supplier. A reputable company will have quality standards in place and usually a BPMA affiliation of some kind, bounding them to certain processes and codes of conduct that ensure customers are well looked after.

 “Bombarded with emails!”

Companies that look after their customers will always keep them updated on their order, sending status updates on its progress and delivery. Any communications in the form of email marketing that come after this should be easy to opt-out of. If this is not the case, it may be best to speak directly with the company’s marketing department about how you wish to be contacted.

 “Pushy sales!”

No one likes to be forced into anything. A good promotional merchandise supplier will advise you on the most suitable product for your particular campaign and will part with some best practice tips along the way. They will provide you with all of the information you require, giving you the time and space needed to make an informed decision. Anything less than this can be avoided - we live in an age where the customer holds all of the power. Use it! Do your research and find yourself a reputable supplier with quality products and a service to match and stick by them!

 

 

 

Posted on Monday, December 4, 2017 12:00 AM