Gordana Pavlovic
Senior Account Manager, Clone
“To me International Women’s Day is about visibility and celebration, but also action. It’s a reminder to keep pushing so women are treated with respect, given the space to excel and are properly supported.”
For this year’s International Women’s Day, we’re proud to launch a campaign that spotlights the remarkable women shaping our industry and community. Through a series of profiles, we are sharing the stories of inspiring women who are leading and innovating across our industry!
Read Gordana’s story below.
I am a Senior Account Manager at Clone and in my role (and in general) I am a super passionate person – this is even mentioned in my LinkedIn bio. My role is highly people focused and I sit at the intersection of client relationships, creative solutions and big deliverables! What matters most to me is building and solidifying partnerships that feel genuine and collaborative rather than purely transactional. I’m super driven by creating tailored experiences where clients feel supported and understood by me and are confident in what I deliver, while ensuring every project is handled in the best trust possible and achieves what the client feels is a meaningful impact.
At the core of it all, what truly matters to me is being happy in how you choose to spend your time. I’m often reflecting on my journey and we dedicate so much of our lives to our work, it’s important that it feels purposeful, energising and aligned with who you are as a person and your purpose.
One moment that made me especially proud was being shortlisted for the Distributor Marketing Campaign of the Year award at the BPMA Awards 2026. Although I didn’t take home the win, the recognition alone meant so much to me.
Seeing Clone’s name on the screen, knowing the work and thought that went into the campaign and feeling the internal support from the team was incredibly moving. It wasn’t just about the nomination it was about the validation of the effort, creativity and collaboration behind it.
I’m always proud to represent Clone. As a business, we’re often recognised within the industry for our work, our commitment to sustainability, or the standards we uphold. But this particular moment felt personal. It reflected the passion I bring to my role and the pride I take in contributing to something bigger than myself.
I’ve had the privilege of working alongside incredibly skilled colleagues, mentors, life coaches and many inspiring individuals who have taught me so much. Each of them has played an important role in shaping my career, my personal growth, and the way I interact and show up in the professional world. I’m truly grateful for every one of them.
But my greatest inspiration has always been and will always be, my grandmother. She is the biggest reason I am the woman I am today. She faced immense challenges, from living through war to starting over in a new country at a young age, navigating language barriers and uncertainty. Yet through it all, she remained adaptable, resilient, and graceful. No one has ever been a greater protector or teacher in my life.
International Women’s Day is a day to highlight the excellence of women across all fields and walks of life. It’s a moment of recognition for every woman… Not just the trailblazers and pioneers, but every woman in this entire world. It’s about celebrating the wins, while also acknowledging the struggles that have been overcome or those still ongoing, how far we’ve come with women’s rights and how much more there still is to do when it comes to gender inequality.
To me, it’s about visibility and celebration, but also action. It’s a reminder to keep pushing so women are treated with respect, given the space to excel and properly supported and that real progress happens faster when men actively support and stand behind the initiative too.
Absolutely. I may sound passionate but I truly hope every woman reading this takes it to heart when I say… Don’t let anyone limit your hopes and dreams or tell you what you can’t do. You are capable, intelligent, intuitive, powerful and uniquely you. The qualities you carry are yours alone and they bring real value to the world. Make sure you place yourself where that value is recognised and appreciated.
Yes, as women we often have to fight for our place, our voice and our opportunities. But since we’ve fought so much, we are the strongest of warriors.