Congratulations to all BPMA Award winners who were recognised at the Annual Awards Dinner on Wednesday evening, hosted at CBS Arena in Coventry.

This year’s Annual Awards continued to celebrate and reward the professionalism, passion and hard work within our industry. After a fantastic celebration at the CBS Arenawe are thrilled to announce the winners of the 2026 BPMA Annual Awards as follows: 

Just Pads Ltd

Preseli

Impression Europe Ltd

Laltex Group

Laltex with sponsor Geiger

Chilli Promotional Products

ASP Promotions

ASP with sponsor BIC Graphic

Mojo Promotions Ltd

Mojo Promotions with sponsor Preseli

Big Bear Promo Ltd

Allwag Promotions

Allwag Promotions with sponsor PF Concept

Total Merchandise Ltd

Total Merchandise with sponsor XD Connects

Prominate – TUI Sand Shaker

Working with TUI’s PR team, the challenge was to develop a concept that could generate buzz while also providing genuine functionality and fun. The goal was to address a universal family pain point: the aftermath of a day at the beach to build brand awareness and brand ‘love’ for the TUI brand, which are 2 core criteria.

Sand inevitably finds its way from towels and swimsuits into hotel rooms, cars, and even back home during unpacking, creating frustration for parents and kids alike. In a survey of our British guests, 74% of respondents saidthey would like a more convenient way to remove sand.

The out come was to create a fun and shareable way of showing that TUI understood the challenges and ensure the TUI brand fulfilled a role in the solution.

Senator Pens – Pink October

In October, senator® is showing its colours and taking a stand: with its “Pink October” campaign, the long-established company is sending a strong message about awareness, solidarity, and social responsibility. Every pink senator® ballpoint pen sold during the campaign month supports the fight against breast cancer: 1 cent per pen goes to the organization Breast Cancer now.

In this way, senator® combines “Made in Germany” quality with real added value – for advertising that moves people.

The result: an emotionally charged campaign that raises awareness, activates customers, and strengthens brand loyalty.

Geiger

First Editions – The FOAMO Reusable Cup

Mark Alderson, First Editions, with Brian Hayward, Product Awards Chair

Kerry Sunderland

Natalie Eichmann

David Long – Founder of Merchandise World

Ella Long and Angela Wagstaff

Photographs from the event  

Please see the photo gallery below for photos from the event. Photos are available for all press and PR use. If you have any queries on the use of images or photographer credits, please get in touch via events@bpma.co.uk.