The coveted Marketing Campaigns of the Year categories are now open for entry! We invite all BPMA members to enter the Marketing categories which are open to both member Suppliers and Distributors. The BPMA Annual Awards voting will open as normal in December 2024.
The Marketing Campaigns of the Year comprises of three categories:
- Supplier Marketing Campaign of the Year
- Distributor Marketing Campaign of the Year
- BRIMAN Award
These categories are only open to BPMA members and there is no charge to enter. Entries are now open and close on 28th October 2024. For more information about these categories, please click here.
A shortlist will be announced in December 2024. These categories will be awarded at the BPMA Annual Awards Dinner on 22nd January 2025 in Coventry.
Who can enter?
Entries are open to all qualifying BPMA members, noting multi-channel members who wish to enter the Marketing Campaign of the Year can enter as a supplier or distributor.
Each category can only be entered once. For full terms and conditions, please click here.
Register to enter
To enter these awards, you must register via our awards website. Please note that if you registered for last year’s Awards, your login details remain the same and there is no need to re-register. To register, click here. Entries open 08:00 2nd September and close at 17:00 28th October 2024.
Help & Guidance
Download our Marketing Campaigns Guidelines here.
Marketing Campaign of the Year
There are two categories open to members; for Suppliers and Distributors to demonstrate their marketing campaigns. Choose the appropriate category to enter:
- Supplier Marketing Campaign of the Year
- Distributor Marketing Campaign of the Year
Multi-channel suppliers can choose to be represented as a Supplier or Distributor for the purposes of this entry.
These categories represent the way you promote your business. If you have produced an integrated marketing campaign which champions creativity, innovative ideas and delivered an exemplary return on investment, this category will allow you to demonstrate how effectively you have promoted your business. If the answer is yes, enter your campaign for the chance to win a prestigious BPMA Marketing Campaign of the Year Award.
Great campaigns involve many different channels and mediums from digital to print to direct. To enter for this category, your entry must include 1 (one) digital component executed online to promote a product or service.
Campaigns can also include
- online advertising
- viral marketing
- email marketing
- direct marketing
- integrated online and offline campaigns
Entries should include all marketing collateral connected to the campaign, including one digital piece. Using the online Entry Form you will be asked to provide:
- Background information covering the purpose and objectives of the campaign
- Description of campaign rollout and the platforms used
- Results including engagement and ROI
Entrants should demonstrate the effectiveness of the campaign in generating business directly or indirectly. Judges will be looking for ROI or tangible business benefit.
Judges
These categories are judged by an independent panel of end users involved in B2B, B2C and marketing campaigns. A winner for each category will be chosen based on the scores achieved. Please see terms for more information on the judging process.
The BRIMAN Award
This category is only open to BPMA Distributors.
Entrants to this category will need to demonstrate positive promotion and representation of British-made goods to end users through direct and social channels as a standalone campaign. Campaigns will have taken place between January 2024 and October 2024 and be able to show positive results either through orders or customer feedback.
The BRIMAN Award recognises the promotion and support of British manufacturing and finishing in the promotional merchandise industry. Distributors who have promoted British-made goods between January and October 2024 are invited to enter this category.
What entrants must demonstrate to shine in this category
Entrants for this category will need to demonstrate positive promotion and representation of British-made goods to end users through direct and social channels as a standalone campaign. Campaigns will have taken place between January and October 2024 and be able to show positive results either through orders or customer feedback.
This Award celebrates British made and finished goods. The BRIMAN Group sponsors and will be judging this Award. BRIMAN members will be looking to see how your business promoted British goods, responding to demand from your customers or insights around British made goods.
Entrants should demonstrate how they promote British goods either as a permanent feature or via a specific campaign.
Your entries should include:
- Details of the promotion, campaign and the offering
- What collateral and collaboration you have sought to help you promote
- How did you measure success
- Provide supporting creative evidence
Judges
This Award will be judged by BRIMAN Group members and a winner chosen from all entrants. Please see Terms for more information on the judging process.
Questions? Need more help?
Contact us today via awards@bpma.co.uk or call us on 01372 371183.