The Marketing Campaigns of the Year comprises of three categories:
- Supplier Marketing Campaign of the Year
- Distributor Marketing Campaign of the Year
- The BRIMAN Award
These categories are only open to BPMA members and there is no charge to enter.
For Terms & Conditions of entry, please click here.
Marketing Campaigns of the Year
There are two categories open to members for Suppliers and Distributors to demonstrate their marketing campaigns. Members must choose the appropriate category to enter. Multi-channel suppliers can chose to be represented as a Supplier or Distributor for the purposes of this entry.
These categories represent the way you promote your business. If you have you produced an integrated marketing campaign which champions creativity, innovative ideas and delivered an exemplary return on investment, this category will allow you to demonstrate how effectively you have promoted your business.
If the answer is yes, enter your campaign for the chance to win the prestigious BPMA Marketing Campaign of the Year Award. We have categories for both Suppliers and Distributors.
Great campaigns involve many different channels and mediums from digital to print to direct. To enter for this category, your entry must include 1 (one) digital component executed online to promote a product or service.
Campaigns can also include
- online advertising
- viral marketing
- email marketing
- direct marketing
- integrated online and offline campaigns.
Entries should include all marketing collateral connected to the campaign, including one digital piece. Using the online Entry Form you will be asked to provide:
- Background information covering the purpose and objectives of the campaign
- Description of campaign rollout and the platforms used
- Results including engagement and ROI
Entrants should demonstrate the effectiveness of the campaign in generating business directly or indirectly. Judges will be looking for ROI or tangible business benefit. These categories are judged by an independent panel of end users involved in B2B, B2C and marketing campaigns.
The BRIMAN Award
This category is only open to BPMA Distributors. Entrants to this category will need to demonstrate positive promotion and representation of British-made goods to end users through direct and social channels as a standalone campaign. Campaigns will have taken place between January 2024 and October 2024 and be able to show positive results either through orders or customer feedback.
The BRIMAN Award recognises the promotion and support of British manufacturing and finishing in the promotional merchandise industry. Distributors who have promoted British-made goods between January 2024 and October 2024 are invited to enter this category.
Entrants for this category will need to demonstrate positive promotion and representation of British-made goods to end users through direct and social channels as a standalone campaign. Campaigns will have taken place between January and October 2024 and be able to show positive results either through orders or customer feedback.
This Award celebrates British made and finished goods. The BRIMAN Group sponsors and will be judging this Award. They are looking for evidence of how your business promoted British goods, responding to demand from your customers or driven by insights.
Entrants should demonstrate how they promote British goods either as a permanent feature or via a specific campaign.
Your entries should include:
- Details of the promotion, campaign and the offering
- What collateral and collaboration you have sought to help you promote
- How did you measure success
- Provide supporting creative evidence