A first-of-its-kind global PPAI and Oxford Economics Study, With Support From The BPMA, Finds Branded Merchandise Supports Approximately £12 Billion in UK & Ireland GDP as Global Economic Footprint Reaches US$472 Billion 

Branded merchandise connects brands and people every day, but its impact extends well beyond the products consumers wear, use, receive or purchase. A landmark study commissioned by Promotional Products Association International (PPAI), conducted by Oxford Economics and supported by British Promotional Merchandise Association (BPMA) as an industry partner provides the first comprehensive look at the global economic ecosystem behind branded merchandise.

The study measures the broader branded merchandise ecosystem from manufacturing and decoration through sourcing, distribution, retail, e-commerce, fulfillment, marketing and brand activation. It distinguishes market spending from GDP contribution: market spending captures the amount spent on branded merchandise, while GDP contribution reflects the broader economic activity supported by the industry, its supply chain and wage-induced spending.