The BPMA in partnership with Made in Britain have created a competition, exclusively for BPMA members, to design a brand-new item of merchandise for Made in Britain.

The Challenge

Made in Britain are seeking a brand-new item of merchandise that promotes British Manufacturing to the international business community.

Could your product become the next global symbol of British manufacturing? Showcase your creativity. Champion British manufacturing. Pitch in the Den. Design the merchandise that takes British manufacturing to the world.

Your mission is to design a brand-new item of merchandise that captures the essence of Made in Britain and serves as a positive symbol of British and Northern Irish manufacturing.

The product should help Made in Britain celebrate and promote manufacturers across Great Britain and Northern Ireland. It should clearly reflect the strength, quality and creativity of British and Northern Irish manufacturing, while demonstrating responsible design and the potential to support the sector’s continued growth.

What We’re Looking For

Challenge participants are encouraged to think outside the box, while ensuring that the product is easily recognisable and holds the potential to become a meaningful symbol of Made in Britain’s work in championing UK manufacturers across all sectors.

Designs are encouraged to consider:

  • Sustainability

  • Accessibility

  • Originality

  • Recognisability

  • Commercial Feasibility

The Prize

A shortlist of 8 finalists will be selected to pitch their ideas in person to a judging panel from Made in Britain and the BPMA – in the original Dragon’s Den filming studio.

The winner will be chosen on the day and may enter commercial discussions with Made in Britain, with the BPMA managing the relationship to protect trade exclusivity.

Key Dates

  • Deadline for entries: 30 September 2026

  • Shortlisting: 1–10 October 2026

  • Finalist pitch event: 24 November 2026

Judging Criteria

The judging panel will assess entries based on:

  • Originality and Creativity – Is the design original and unique? Does it offer a fresh concept?

  • Sustainability and Social Responsibility – Has the design considered materials, sourcing, longevity and responsible production?

  • Practicality and Functionality – Is the product practical, durable, and easy to use?

  • Commercial Feasibility – Could the item be commissioned, scaled or used by Made in Britain in future activity?

  • Accessibility – Is the product inclusive and accessible to a wide audience?

  • Recognisability – Does the product serve as a positive symbol of British Manufacturing?

How to Enter

Please submit your design entry as a PDF to: marketing@bpma.co.uk

Your entry must include:

  • Your business name and primary contact

  • A description of your design concept

  • A rationale explaining why your product fits the brief and deserves to win

Want to support your entry with a sample?
Please email us in advance to arrange delivery before the deadline.

Terms & Conditions

  • Open to BPMA members only

  • No obligation to produce the winning item

  • IP discussions will be held in good faith with Made in Britain for winning entries

  • Finalists agree to take part in publicity related to the challenge

For full terms and detailed brief, click here.

Got questions?

Contact Phil Goodman at phil.goodman@bpma.co.uk

Let’s show the power of our industry – and support British Manufacturing while we’re at it.