HAPTICA Live 2017
Intangibly tangible. Movingly gripping. Simply touching. That is haptic advertising. No other form of advertising enables one to get this close to the target group: Promotional messengers are touched, tested and integrated into everyday life. Surveys prove the huge popularity and recall value, the exceptional contact rates, selective reach and long-lasting impact of haptic advertising.
The participants of HAPTICA® live get really close to this successful marketing discipline: On March 22, 2017 the “Experience of Haptic Advertising” will for the fifth time convey ideas for the intelligent implementation of give-aways, premiums, on-packs, merchandising items, customer gifts & co. to trade visitors from marketing, communication and procurement departments, from advertising agencies and the promotional products trade. Product presentations, a best practice special exhibition, the award ceremony of the Promotional Gift Award, a lecture programme (in German language) and networking event – this all makes up part of the “Experience of Haptic Advertising”, at the World Conference Center Bonn. The HAPTICA® live unites various different aspects together under one roof, on one day. This saves time and conveys a feeling of the power and potential of haptic advertising to the visitors in one go.
For more information, click here.