EAC PPAI International Leadership Summit

Monday 8th June – Wednesday 10th June 2026

Dolce by Wyndham Hotel & Resort | La Hulpe, near Brussels

The International Leadership Summit (ILS) is returning from the 8th – 10th June 2026 in La Hulpe, Brussels — bringing together senior leaders and young leadership personalities from across the European and global promotional merchandise industry. Join the BPMA, fellow European Associations and members, plus PPAI for this must-attend event dedicated to the international promotional products industry.

At a time when international cooperation, regulation, and market dynamics are becoming increasingly complex, the ILS offers a trusted space for strategic dialogue, exchange of perspectives, and cross-border collaboration.

Why Attend?

As an executive navigating expansion across markets, you need clarity on the forces reshaping cross‑border commerce and the conversations influencing the next era of the branded merchandise sector. This year’s International Leadership Summit, hosted by PPAI& EAC, brings those perspectives into sharp focus, giving you access to sessions designed for senior decision‑makers and the opportunity to walk away with:

  • A comprehensive view of emerging pressures and the opportunities reshaping key markets
  • Current guidance on product safety and sustainability standards influencing global supply chains
  • A deeper understanding of how AI, data and digital transformation are redefining operational performance across regions
  • High value relationships with peers addressing similar strategic imperatives
  • Clarity on evolving ESG expectations and their impact on responsible sourcing and governance

Ticket information

Member $600
Non-Member $1,100

Venue

Dolce by Wyndham La Hulpe Brussels
35, Chaussée de Bruxelles
La Hulpe B-1310
Belgium
www.dolcelahulpe.com

Keynote Sessions:

Susi O’Neill, Founder & Technology Strategist, EVA

Speaker Snapshot: A keynote speaker, podcast host and emerging tech communications expert who helps leaders cut through the hype and build the trust needed for successful technology adoption.

Session: Move Slow and Fix Things: Rethink AI Hype and Bring Your People on the Journey

Ben Saunders, Arctic Research Development, CEO & Founder

Record-breaking polar explorer and TED “Master Storyteller” Ben Saunders translates the leadership lessons of history’s longest human-powered polar journey, and his current role as Founder & CEO of a venture backed tech company, into a compelling keynote on facing fear, navigating uncertainty, and achieving goals others believe are impossible.

Session: Leading In Extreme Environments: Lessons from an Arctic Explorer

Featured Speakers:

Vicki Ostrom

Speaker Snapshot: A foresight strategist and futurist who helps organizations translate macro shifts into practical commercial strategy through scenario thinking, trend intelligence and futures-based frameworks.

Session: Signals to Sales: Futuring Together

Will Good & Will Ruff

Speaker Snapshot: With decades of creative and brand-building experience across Europe, the Middle East and Africa, Will Rust (Chief Creative Officer) and Will Good (Global CEO) lead Prominate Group, one of the world’s largest branded merchandise networks, bringing complementary expertise in physical brand storytelling, experiential marketing, and global client work.

Session: Welcome to the Real World

Panel Sessions:

  • Competing in a Global Promotional Products Market
  • Global Market Insights and the Future of Promotional Products
  • Leadership Alignment & Industry Influence
  • Next Era of Product Creation: Compliance, Sustainability & Responsible Trade
  • Technology Transformation

For more information including the full agenda, please visit: https://www.ppai.org/event/international-leadership-summit/

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