Research suggest that 18-25 year old music lovers rate merchandise being useful as more important than the brand from which it comes from, or what it is made of.

In 2025, the BPMA will be commissioning a new piece of research every week. This will be released to all members every Friday via email as BPMA INSIGHTS, with result available via your member login. We will also create a summary Infographic of all insights at the end of each month.