At a trade show, promotional items given away at your stand are to help drive traffic, create recall after the show, and provide your prospect with information in a unique, memorable way.
One of the biggest dilemmas many people have when choosing promotional products for their next trade show or event is whether to choose quantity or quality.
It’s an important question to ask as trade show giveaways are a critical component of the trade show experience. They can build a buzz at your stand, motivate prospects to action, communicate a marketing message, create awareness and so much more.
Even though the old saying reminds us not to judge a book by its cover, the fact is that we do, which is why publishing companies (physical and digital) put a lot of effort into designing book covers and why manufacturing companies should give equal thought to their packaging.
These days environmental care should be front and centre
Packaging has become something of a controversial topic these days. Consumers are becoming increasingly aware of and concerned with the concept of reduce, reuse and recycle and consequently placing more demands on manufacturers to produce packing to high environmental standards, for which read reducing the quantity of it and making it suitable for reuse and/or recycling (preferably and). At this point in time, the issue of sustainability has become so important that it should be incorporated into all aspects of the design process, right from the very beginning.
We know about the many benefits of using promotional products for your brand image, perception, awareness and promotion. They not only help to build your brand but also encourage customer’s loyalty and strengthen its presence on the market. They often serve as your business card, your formal representation. The question here is how would you like your brand to be perceived?
A direct mail campaign is a great way to reach your customer or prospect. In a world of digital, the novelty aspect of something tangible arriving in each target’s hands can have a positive impact on your business.
Direct mail is always cost-effective, easy to produce and when done well, is likely to be shown and shared with others. Let’s look at some of the other business benefits direct mail offers your brand.
Whether for business or pleasure, travel can be relaxing, fun and adventurous – or exhausting, frustrating, and boring. Your experience can depend on many factors, some of them can be helped and controlled.
You can control – or at least minimise – many of the inevitable inconveniences with some advance preparation and the right equipment!
Phone dying or laptop battery fading? Our Power Banks can come to the rescue! Can’t stand your teenage daughter taste of music? Why not give her a pair of headphones? Travelling abroad? Don’t forget the travel adaptors or bulk USB chargers!
You get the picture – there are products out there that will solve most travel problems with a minimal investment. You can be organised, comfortable, and ready to hit the ground running when you arrive at your destination!
In our last blog “How many branded promo gadgets can you see on your desk,” we talked about how popular and useful branded promo items are around the office. They often prove very useful in our everyday work and hence become memorable from a branding perspective.
Culture, values and personality
All organisations, whether big or small, are keen to keep employees happy, as this has a positive knock-on effect on their productivity, helping to boost business morale and drive growth.
Although we all know how important it is to try and embed brand values across a company, it’s not always easy to actually implement the practice. This goes not just for marketing collateral and digital footprint, but also for company’s culture, value and personality. If you can nail it- you will definitely notice the difference in your workforce! Workers that are content are also less likely to want to move to another firm and the research suggests that they can be as much as 22% more productive!
Scanglo have been working with Brake, the Road Safety Charity with a view to helping their brand new project for Primary Schools to help children spread important road safety messages in their community.
Schools are being invited to Register and gain access to a series of free resources including assembly and workshop presentations.
The days of lifetime employment at a single company are long gone, so business leaders today need to make an extra effort to retain talent and foster employee loyalty.
As we know, loyal employees are the heart of successful companies. This is because when people feel fulfilled at their jobs, they go above and beyond of what’s expected in their 9-5 working day. They share expertise, resolve conflicts, suggest improvements, boost morale, help co-workers and more.
Speciality chocolates are commonly associated with the likes of Easter or Birthdays. However, corporate logo chocolates are one of the best gifts that you can give to employees and clients because not only are they different….they can be consumed and that is always a good thing!
So why should you use corporate logo chocolates as a thank you or an appreciative gift?
They Have a Real, Personal Feel to Them
Any kind of product that is branded is a great gift but when it can be eaten it adds an extra level of personalisation. When you consider how chocolate is given as a gift, it is commonly used for special occasions. Therefore, your employees with really appreciate good quality chocolate from you as they will feel that you value their hard work. This is an ideal way of creating a brand image that will appeal to prospective clients.
Chocolates that contain your company logo come with the feeling that they have been created with love and care in a way that shows that your appreciation. This is a marketing strategy that should be adopted by every business.
During the past 8 years I have been tasked with finding travel related, recycled & eco products with our clients logo in large quantities.
The gifts could be sourced from anywhere so long as they were made from recycled materials, recyclable, biodegradable, organic or sustainable.
With thousands of options to choose from our customer elected to go for organic cotton bags filled with; recycled plastic measuring spoons, thermometers, biodegradable pens, tyre coasters and recycled paper post it notes.
Over time our client became much more concerned with where merchandise was made and it’s carbon footprint, hence they decided one year that nothing originating in the Far East would be considered.
This material is defined as a web or sheet of polypropylene fibres bonded together by entangling the fibre or filaments mechanically, thermally or chemically. They are flat, porous sheets that are made directly from separate fibres. They are not made by weaving or knitting and do not require converting of fibres to yarn.
Nonwoven polypropylene is the new miracle fabric. It’s a recyclable plastic fabric that is often used to make promotional tote bags. Nonwoven polypropylene is a practical fabric because it’s strong and extremely lightweight, so it is convenient to carry as well as inexpensive to ship. The fabric is also comfortable and soft and is commonly used to make surgical masks and gowns.
Easter is only a few weeks away, which means that now is the right time to consider how you are going to use this time of year to promote your business using promotional Easter products.
We cannot forget the religious meaning of Easter but there is no doubt that the first thing most people think about is chocolate. For some reason, people see chocolate in a different light at this time of year, particularly when you consider that chocolate is available all year round. However, there is no doubt that Easter eggs and Easter confectionary certainly have a buzz of excitement around them. After all, they are only available for a fixed period of time and their packaging and designs are a lot more exciting than is usually seen.
As a parent who regularly does the school run on foot, I found it alarming to read in the press recently about an alarming rise of 22%.
Not pleasant reading, but as we are all road users in some shape or form, it’s news which is worth studying against increasing road safety measures which have been introduced to lower accidents.
In general, vulnerable road users will always feature more highly in serious casualties - however this is no reason to not act and see what can be don to help and educate both children, parents and road vehicle users. RAC road safety spokesman Pete Williams described the figures as "truly shocking”.
Twitter – the ‘marmite’ of all the social media platforms, has come of age.
Often decried for only giving you 140 characters to put your message across, Twitter is the medium of choice for the president elect. His choice – his words – and he’s certainly causing a stir in the global news with his messages.
But what can the UK #PromoGift market learn from this, and why is it that some businesses use social media, and others don’t? This is a question that applies to both sides of the market, distributors and suppliers alike. Some of you are embracing the medium, whereas others aren’t. Given that ALL businesses need to ‘reach’ and be heard by their respective markets, one has to assume that for those of you who aren’t, you must have impressive (alternative) solutions? Perhaps you have a telemarketing team? Physical samples being mailed out? Maybe a warehouse full of brochures that you regularly mail? Then of course there’s the trade shows, e-shots and maybe even an account manager or two at your disposal?