Twitter – the ‘marmite’ of all the social media platforms, has come of age.
Often decried for only giving you 140 characters to put your message across, Twitter is the medium of choice for the president elect. His choice – his words – and he’s certainly causing a stir in the global news with his messages.
But what can the UK #PromoGift market learn from this, and why is it that some businesses use social media, and others don’t? This is a question that applies to both sides of the market, distributors and suppliers alike. Some of you are embracing the medium, whereas others aren’t. Given that ALL businesses need to ‘reach’ and be heard by their respective markets, one has to assume that for those of you who aren’t, you must have impressive (alternative) solutions? Perhaps you have a telemarketing team? Physical samples being mailed out? Maybe a warehouse full of brochures that you regularly mail? Then of course there’s the trade shows, e-shots and maybe even an account manager or two at your disposal?
When it comes to getting a message across to people there is nothing that works as well as branded goods, and with Christmas only just around the corner, it is important to understand why now is the perfect time to use them.
Take a chance
The whole world is geared up for digital marketing and e-commerce and so, offering a gift that includes your branding is a tool that really works in a different way. Christmas is the perfect time to offer these gifts because people are more likely to relate to the feeling that receiving a gift gives them. The range of gifts is wide and carried, and there is something to suit all industries.
As the season of goodwill is upon us, many brands are wondering what to send to their customers this Christmas. If a company wants to avoid getting lost in the mass of corporate Christmas cards (or worse still: eCards), they should use this end-of-year opportunity to go a step further and say thank you in a creative way.
The digital world of social media means that word of mouth is a must-have strategy for every business. All year, companies do everything they can to control how their brand is perceived across these channels, spending millions on social media campaigns, but a good old-fashioned, tangible Thank You can have an equally strong impact.
Maintaining a healthy level of cash flow is difficult enough without having to factor in irregular payments from your customers. If this is a concern for your promotional merchandise business here are four strategies you can use to help get your clients to pay on time.
1. Always include terms and conditions
As obvious as it sounds you should always set out clear payment terms and conditions at the beginning of your relationship with a customer, and make sure you get them signed off. As much as you might not want to rock the boat with new customers, agreeing terms from the start will make it far easier to chase debts in the future. The larger the contract, the more important it is to set the payment terms. At the very least, your terms should include:
- The credit period
- A clause that outlines your right to charge interest on late payments
- A signature to show acceptance of the terms
When you think how you might promote and market your business, collateral such as TV, radio, posters and press may be the first things that spring to mind.
Now might be the time to challenge that traditional thinking. At Recognition Express we’ve spent 35 years understanding what makes a promotion successful and how to generate brand awareness. We know that promotional merchandise offers more exposure and value for money than any other advertising medium out there.
#BrandingGeek of the week, after the epic Olympic medal haul team GB achieved in Rio i thought it only right to stay with a medal theme. Did you know the first medals derived from classical coins and flourished in Renaissance Italy.
These early medals celebrate the lives of individuals - rulers and courtiers, military leaders and statesmen, scholars and artists. In 17th century France, the medal became an ideal form for state propaganda. Later, medals were awarded as prizes and military honours, and were commercially produced as souvenirs.
Written by Jo Chapman
1. Why an Apprentice? Why not?
Apprentices are a great way of attracting fresh talent into your business. The majority of people looking for an apprenticeship will never have had a ‘real’ job before so they are free of bad habits and you can gently mould them to fit in with the business, with them hopefully becoming valuable assets within the workforce.
On the flip side of this it can take a lot of time and effort to train an employee on the very basics of office/working life and this may not be feasible for all businesses or departments. Smaller businesses may struggle to free up enough time to offer the apprentice the support and training they may need. Likewise it may be quite costly for a smaller business to add an apprentice salary to their wage bill knowing that they may not be adding value to the business for a period of time. However, with the right training and mentoring an apprentice can certainly bring benefits to the business in terms of boosting productivity, adding to the bottom line, reduced recruitment costs, reducing the salary costs, succession planning and great CSR and Tendering initiatives to name a few.
Charities have always understood the value of giving a free gift away whilst asking for a donation towards a good cause.
Cancer Research, Save The Children, and Macmillan Cancer Support used to order millions of low-cost promotional pens with their logo in a mailing pack containing a letter pleading for support.
Mailing packs evolved over the years and as prices for envelopes and stamps increased the promotional items had to become flat so that postage costs were kept to a minimum, personalized stickers were also used as alternatives.
The branded pen or low-cost stickers probably are kept in drawers next to telephones and act as reminders every time a call is made and notes are taken.
The top 5 promotional gifts used for charities are:
When chosen correctly, merchandise for marketing campaigns is often imperative, integral and indispensable. It becomes paramount to supporting and aiding campaigns.
Unfortunately, too often, merchandise is overlooked and rushed through as an afterthought. Here at Micro we assist our clients in recognising the importance of a well thought out, supportive resource and encourage them to avoid wasting funds on something which could be detrimental or insignificant to their campaign.
Where merchandise really thrives (and what we love creating) is product that can’t be taken off a shelf or out of a page in a catalogue. Our approach is to provide out-of-the-box, made to order, specifically suited products. In order to do this, our client development, in-house design and operation teams work meticulously with project managers and the like to ensure each and every product fits all aspects of their campaign, Considering key factors such as budget, target audience, communication, distribution, fulfilment and design.
In merchandising, as with many other areas of marketing, a great deal of effort is put into attracting new customers. However, times are changing as companies are now beginning to realise that branded products, confectionery in particular, can be used to make existing customers feel special too.
Research shows that 83% of customers would pay more for a product or service from a company who they felt put them first.
If you want to raise awareness for your brand and have networking events down in the diary then you’re basically already halfway to successfully increasing your company’s profile.
But, what can you do at the events in order to boost your brand? Use promotional products, of course. Forget handing out boring business cards at networking events; instead turn to giving out practical, promotional products to market your company effectively:
Being a lawyer and making your mark can be tricky. Even if you’re winning all your cases, making a name for yourself in the industry and bringing home lots of awards, getting your name in front of the average Joe can be tricky.
It doesn’t have to be though, there are some very simple and effective ways to ensure that people know the name of your law firm. Here are just a few things that you can do to stand out from the crowd:
Before the online world engulfed everything that businesses do, most communication took place on a personal level. A media promotion can have a large pull on the way in which the public views your brand but using this alongside promotional merchandise that is targeted to them can help to make your brand relevant. This helps to strengthen communications but it also helps to enhance the success of the marketing campaign.
Before you select a pen or mug again for a promotional giveaway, stop and consider these innovative products first.
In this article, we cover seven creative promotional product suggestions which should be retained by the user and even cherished.
When it comes to launching your own business, one key facet of the process has the capacity to make or break your business, and that’s branding. From launch to your first sale and beyond, the power and bulk of your brand will govern how well your business does both in the short and long term — no matter how great or small your aspirational horizons.
For business leaders lacking the know-how of accomplished brands, however, cultivating a tangible buzz around your fledgling business is no mean feat. From shelling out precious capital on marketing overheads to measuring your on-going success, branding is by no means a short road to success, but one that must be dredged indefinitely to reap great results for your organisation.
To help SMEs begin to establish a distinct brand, here are a number of simple branding techniques for small businesses.