During the past 8 years I have been tasked with finding travel related, recycled & eco products with our clients logo in large quantities.
The gifts could be sourced from anywhere so long as they were made from recycled materials, recyclable, biodegradable, organic or sustainable.
With thousands of options to choose from our customer elected to go for organic cotton bags filled with; recycled plastic measuring spoons, thermometers, biodegradable pens, tyre coasters and recycled paper post it notes.
Over time our client became much more concerned with where merchandise was made and it’s carbon footprint, hence they decided one year that nothing originating in the Far East would be considered.
However, the promotional items they liked best were cool bags, dynamo torches, foldable bags, banner pens and seed packs.
This presented us with a real challenge, as many of the above items are not made in either the UK or Europe impacting on the environment.
Faced with the realization a more resourceful distributor might find another solution, I had to act quickly.
Is it more important where they are made or stored? I asked my client.
The answer was, so long as the products were not travelling great distances, directly coming from the Far East or further afield and environmentally friendly, we could use them.
Promo Solved is aware not all businesses will share our customers opinion for this particular project and so in the next few months we would really like suppliers to present any videos, certification or proof products are eco friendly and where they are made.
If you would like to contact me to discuss this more please email firstname.lastname@example.org or call 01273 380962?
Thanks Sam Miller
This material is defined as a web or sheet of polypropylene fibres bonded together by entangling the fibre or filaments mechanically, thermally or chemically. They are flat, porous sheets that are made directly from separate fibres. They are not made by weaving or knitting and do not require converting of fibres to yarn.
Nonwoven polypropylene is the new miracle fabric. It’s a recyclable plastic fabric that is often used to make promotional tote bags. Nonwoven polypropylene is a practical fabric because it’s strong and extremely lightweight, so it is convenient to carry as well as inexpensive to ship. The fabric is also comfortable and soft and is commonly used to make surgical masks and gowns.
Easter is only a few weeks away, which means that now is the right time to consider how you are going to use this time of year to promote your business using promotional Easter products.
We cannot forget the religious meaning of Easter but there is no doubt that the first thing most people think about is chocolate. For some reason, people see chocolate in a different light at this time of year, particularly when you consider that chocolate is available all year round. However, there is no doubt that Easter eggs and Easter confectionary certainly have a buzz of excitement around them. After all, they are only available for a fixed period of time and their packaging and designs are a lot more exciting than is usually seen.
As a parent who regularly does the school run on foot, I found it alarming to read in the press recently about an alarming rise of 22%.
Not pleasant reading, but as we are all road users in some shape or form, it’s news which is worth studying against increasing road safety measures which have been introduced to lower accidents.
In general, vulnerable road users will always feature more highly in serious casualties - however this is no reason to not act and see what can be don to help and educate both children, parents and road vehicle users. RAC road safety spokesman Pete Williams described the figures as "truly shocking”.
Twitter – the ‘marmite’ of all the social media platforms, has come of age.
Often decried for only giving you 140 characters to put your message across, Twitter is the medium of choice for the president elect. His choice – his words – and he’s certainly causing a stir in the global news with his messages.
But what can the UK #PromoGift market learn from this, and why is it that some businesses use social media, and others don’t? This is a question that applies to both sides of the market, distributors and suppliers alike. Some of you are embracing the medium, whereas others aren’t. Given that ALL businesses need to ‘reach’ and be heard by their respective markets, one has to assume that for those of you who aren’t, you must have impressive (alternative) solutions? Perhaps you have a telemarketing team? Physical samples being mailed out? Maybe a warehouse full of brochures that you regularly mail? Then of course there’s the trade shows, e-shots and maybe even an account manager or two at your disposal?
When it comes to getting a message across to people there is nothing that works as well as branded goods, and with Christmas only just around the corner, it is important to understand why now is the perfect time to use them.
Take a chance
The whole world is geared up for digital marketing and e-commerce and so, offering a gift that includes your branding is a tool that really works in a different way. Christmas is the perfect time to offer these gifts because people are more likely to relate to the feeling that receiving a gift gives them. The range of gifts is wide and carried, and there is something to suit all industries.
As the season of goodwill is upon us, many brands are wondering what to send to their customers this Christmas. If a company wants to avoid getting lost in the mass of corporate Christmas cards (or worse still: eCards), they should use this end-of-year opportunity to go a step further and say thank you in a creative way.
The digital world of social media means that word of mouth is a must-have strategy for every business. All year, companies do everything they can to control how their brand is perceived across these channels, spending millions on social media campaigns, but a good old-fashioned, tangible Thank You can have an equally strong impact.
Maintaining a healthy level of cash flow is difficult enough without having to factor in irregular payments from your customers. If this is a concern for your promotional merchandise business here are four strategies you can use to help get your clients to pay on time.
1. Always include terms and conditions
As obvious as it sounds you should always set out clear payment terms and conditions at the beginning of your relationship with a customer, and make sure you get them signed off. As much as you might not want to rock the boat with new customers, agreeing terms from the start will make it far easier to chase debts in the future. The larger the contract, the more important it is to set the payment terms. At the very least, your terms should include:
- The credit period
- A clause that outlines your right to charge interest on late payments
- A signature to show acceptance of the terms
When you think how you might promote and market your business, collateral such as TV, radio, posters and press may be the first things that spring to mind.
Now might be the time to challenge that traditional thinking. At Recognition Express we’ve spent 35 years understanding what makes a promotion successful and how to generate brand awareness. We know that promotional merchandise offers more exposure and value for money than any other advertising medium out there.
#BrandingGeek of the week, after the epic Olympic medal haul team GB achieved in Rio i thought it only right to stay with a medal theme. Did you know the first medals derived from classical coins and flourished in Renaissance Italy.
These early medals celebrate the lives of individuals - rulers and courtiers, military leaders and statesmen, scholars and artists. In 17th century France, the medal became an ideal form for state propaganda. Later, medals were awarded as prizes and military honours, and were commercially produced as souvenirs.
Written by Jo Chapman
1. Why an Apprentice? Why not?
Apprentices are a great way of attracting fresh talent into your business. The majority of people looking for an apprenticeship will never have had a ‘real’ job before so they are free of bad habits and you can gently mould them to fit in with the business, with them hopefully becoming valuable assets within the workforce.
On the flip side of this it can take a lot of time and effort to train an employee on the very basics of office/working life and this may not be feasible for all businesses or departments. Smaller businesses may struggle to free up enough time to offer the apprentice the support and training they may need. Likewise it may be quite costly for a smaller business to add an apprentice salary to their wage bill knowing that they may not be adding value to the business for a period of time. However, with the right training and mentoring an apprentice can certainly bring benefits to the business in terms of boosting productivity, adding to the bottom line, reduced recruitment costs, reducing the salary costs, succession planning and great CSR and Tendering initiatives to name a few.
Charities have always understood the value of giving a free gift away whilst asking for a donation towards a good cause.
Cancer Research, Save The Children, and Macmillan Cancer Support used to order millions of low-cost promotional pens with their logo in a mailing pack containing a letter pleading for support.
Mailing packs evolved over the years and as prices for envelopes and stamps increased the promotional items had to become flat so that postage costs were kept to a minimum, personalized stickers were also used as alternatives.
The branded pen or low-cost stickers probably are kept in drawers next to telephones and act as reminders every time a call is made and notes are taken.
The top 5 promotional gifts used for charities are:
When chosen correctly, merchandise for marketing campaigns is often imperative, integral and indispensable. It becomes paramount to supporting and aiding campaigns.
Unfortunately, too often, merchandise is overlooked and rushed through as an afterthought. Here at Micro we assist our clients in recognising the importance of a well thought out, supportive resource and encourage them to avoid wasting funds on something which could be detrimental or insignificant to their campaign.
Where merchandise really thrives (and what we love creating) is product that can’t be taken off a shelf or out of a page in a catalogue. Our approach is to provide out-of-the-box, made to order, specifically suited products. In order to do this, our client development, in-house design and operation teams work meticulously with project managers and the like to ensure each and every product fits all aspects of their campaign, Considering key factors such as budget, target audience, communication, distribution, fulfilment and design.
In merchandising, as with many other areas of marketing, a great deal of effort is put into attracting new customers. However, times are changing as companies are now beginning to realise that branded products, confectionery in particular, can be used to make existing customers feel special too.
Research shows that 83% of customers would pay more for a product or service from a company who they felt put them first.