In our last blog “How many branded promo gadgets can you see on your desk,” we talked about how popular and useful branded promo items are around the office. They often prove very useful in our everyday work and hence become memorable from a branding perspective.
Culture, values and personality
All organisations, whether big or small, are keen to keep employees happy, as this has a positive knock-on effect on their productivity, helping to boost business morale and drive growth.
Although we all know how important it is to try and embed brand values across a company, it’s not always easy to actually implement the practice. This goes not just for marketing collateral and digital footprint, but also for company’s culture, value and personality. If you can nail it- you will definitely notice the difference in your workforce! Workers that are content are also less likely to want to move to another firm and the research suggests that they can be as much as 22% more productive!
Scanglo have been working with Brake, the Road Safety Charity with a view to helping their brand new project for Primary Schools to help children spread important road safety messages in their community.
Schools are being invited to Register and gain access to a series of free resources including assembly and workshop presentations.
The days of lifetime employment at a single company are long gone, so business leaders today need to make an extra effort to retain talent and foster employee loyalty.
As we know, loyal employees are the heart of successful companies. This is because when people feel fulfilled at their jobs, they go above and beyond of what’s expected in their 9-5 working day. They share expertise, resolve conflicts, suggest improvements, boost morale, help co-workers and more.
Speciality chocolates are commonly associated with the likes of Easter or Birthdays. However, corporate logo chocolates are one of the best gifts that you can give to employees and clients because not only are they different….they can be consumed and that is always a good thing!
So why should you use corporate logo chocolates as a thank you or an appreciative gift?
They Have a Real, Personal Feel to Them
Any kind of product that is branded is a great gift but when it can be eaten it adds an extra level of personalisation. When you consider how chocolate is given as a gift, it is commonly used for special occasions. Therefore, your employees with really appreciate good quality chocolate from you as they will feel that you value their hard work. This is an ideal way of creating a brand image that will appeal to prospective clients.
Chocolates that contain your company logo come with the feeling that they have been created with love and care in a way that shows that your appreciation. This is a marketing strategy that should be adopted by every business.
During the past 8 years I have been tasked with finding travel related, recycled & eco products with our clients logo in large quantities.
The gifts could be sourced from anywhere so long as they were made from recycled materials, recyclable, biodegradable, organic or sustainable.
With thousands of options to choose from our customer elected to go for organic cotton bags filled with; recycled plastic measuring spoons, thermometers, biodegradable pens, tyre coasters and recycled paper post it notes.
Over time our client became much more concerned with where merchandise was made and it’s carbon footprint, hence they decided one year that nothing originating in the Far East would be considered.
This material is defined as a web or sheet of polypropylene fibres bonded together by entangling the fibre or filaments mechanically, thermally or chemically. They are flat, porous sheets that are made directly from separate fibres. They are not made by weaving or knitting and do not require converting of fibres to yarn.
Nonwoven polypropylene is the new miracle fabric. It’s a recyclable plastic fabric that is often used to make promotional tote bags. Nonwoven polypropylene is a practical fabric because it’s strong and extremely lightweight, so it is convenient to carry as well as inexpensive to ship. The fabric is also comfortable and soft and is commonly used to make surgical masks and gowns.
Easter is only a few weeks away, which means that now is the right time to consider how you are going to use this time of year to promote your business using promotional Easter products.
We cannot forget the religious meaning of Easter but there is no doubt that the first thing most people think about is chocolate. For some reason, people see chocolate in a different light at this time of year, particularly when you consider that chocolate is available all year round. However, there is no doubt that Easter eggs and Easter confectionary certainly have a buzz of excitement around them. After all, they are only available for a fixed period of time and their packaging and designs are a lot more exciting than is usually seen.
As a parent who regularly does the school run on foot, I found it alarming to read in the press recently about an alarming rise of 22%.
Not pleasant reading, but as we are all road users in some shape or form, it’s news which is worth studying against increasing road safety measures which have been introduced to lower accidents.
In general, vulnerable road users will always feature more highly in serious casualties - however this is no reason to not act and see what can be don to help and educate both children, parents and road vehicle users. RAC road safety spokesman Pete Williams described the figures as "truly shocking”.
Twitter – the ‘marmite’ of all the social media platforms, has come of age.
Often decried for only giving you 140 characters to put your message across, Twitter is the medium of choice for the president elect. His choice – his words – and he’s certainly causing a stir in the global news with his messages.
But what can the UK #PromoGift market learn from this, and why is it that some businesses use social media, and others don’t? This is a question that applies to both sides of the market, distributors and suppliers alike. Some of you are embracing the medium, whereas others aren’t. Given that ALL businesses need to ‘reach’ and be heard by their respective markets, one has to assume that for those of you who aren’t, you must have impressive (alternative) solutions? Perhaps you have a telemarketing team? Physical samples being mailed out? Maybe a warehouse full of brochures that you regularly mail? Then of course there’s the trade shows, e-shots and maybe even an account manager or two at your disposal?
When it comes to getting a message across to people there is nothing that works as well as branded goods, and with Christmas only just around the corner, it is important to understand why now is the perfect time to use them.
Take a chance
The whole world is geared up for digital marketing and e-commerce and so, offering a gift that includes your branding is a tool that really works in a different way. Christmas is the perfect time to offer these gifts because people are more likely to relate to the feeling that receiving a gift gives them. The range of gifts is wide and carried, and there is something to suit all industries.
As the season of goodwill is upon us, many brands are wondering what to send to their customers this Christmas. If a company wants to avoid getting lost in the mass of corporate Christmas cards (or worse still: eCards), they should use this end-of-year opportunity to go a step further and say thank you in a creative way.
The digital world of social media means that word of mouth is a must-have strategy for every business. All year, companies do everything they can to control how their brand is perceived across these channels, spending millions on social media campaigns, but a good old-fashioned, tangible Thank You can have an equally strong impact.
Maintaining a healthy level of cash flow is difficult enough without having to factor in irregular payments from your customers. If this is a concern for your promotional merchandise business here are four strategies you can use to help get your clients to pay on time.
1. Always include terms and conditions
As obvious as it sounds you should always set out clear payment terms and conditions at the beginning of your relationship with a customer, and make sure you get them signed off. As much as you might not want to rock the boat with new customers, agreeing terms from the start will make it far easier to chase debts in the future. The larger the contract, the more important it is to set the payment terms. At the very least, your terms should include:
- The credit period
- A clause that outlines your right to charge interest on late payments
- A signature to show acceptance of the terms
When you think how you might promote and market your business, collateral such as TV, radio, posters and press may be the first things that spring to mind.
Now might be the time to challenge that traditional thinking. At Recognition Express we’ve spent 35 years understanding what makes a promotion successful and how to generate brand awareness. We know that promotional merchandise offers more exposure and value for money than any other advertising medium out there.
#BrandingGeek of the week, after the epic Olympic medal haul team GB achieved in Rio i thought it only right to stay with a medal theme. Did you know the first medals derived from classical coins and flourished in Renaissance Italy.
These early medals celebrate the lives of individuals - rulers and courtiers, military leaders and statesmen, scholars and artists. In 17th century France, the medal became an ideal form for state propaganda. Later, medals were awarded as prizes and military honours, and were commercially produced as souvenirs.