Plastic waste continues to be a growing environmental challenge, and single-use cups contribute significantly to the problem. FOAMO offers a practical, sustainable alternative.

Manufactured in the UK using a unique foaming technology, FOAMO is an ultra-light reusable coffee cup designed to reduce reliance on disposable cups. Made from plant-based materials including waste cooking oil, it requires 85% less virgin plastic than standard reusables and is 100% curb side recyclable at the end of its life.

FOAMO is the result of a collaboration between First Editions and the Birmingham Energy Institute’s Climate Innovation Platform (CIP), produced at Tyseley Energy Park using a zero-waste process and renewable energy. Its carbon footprint is 20 times lower than conventional reusable cups, making it an environmentally responsible choice for businesses and individuals alike.

Its patented post-mould foaming process reduces plastic usage by 50% while keeping drinks hotter for longer without the need for an extra sleeve. FOAMO’s heat-trapping, self-insulating wall enhances performance, while its lightweight yet durable design ensures everyday practicality. Fully dishwasher-safe and easy to clean, FOAMO is built for convenience while minimising environmental impact.

To learn more about FOAMO, visit www.foamocup.com.

Mark Alderson, Managing Director of First Editions, commented:

“We’re proud to have developed the FOAMO as a practical solution to single-use waste. Unlike disposable cups or short-lived merchandise, FOAMO is functional and built to last – something people will use every day, keeping your clients’ brands in the hands of their customers and on their minds for years to come. By combining sustainability with smart design, we’re helping businesses and consumers reduce their environmental impact without compromising on quality or convenience.”