The Marketing Campaigns of the Year comprises of two categories:
- Supplier Marketing Campaign of the Year
- Distributor Marketing Campaign of the Year
These categories are only open to BPMA members and there is no charge to enter.
Marketing Campaigns of the Year
There are two categories open to members for Suppliers and Distributors to demonstrate their marketing campaigns. Members must choose the appropriate category to enter. Multi-channel suppliers can chose to be represented as a Supplier or Distributor for the purposes of this entry.
These categories represent the way you promote your business. If you have you produced an integrated marketing campaign which champions creativity, innovative ideas and delivered an exemplary return on investment, this category will allow you to demonstrate how effectively you have promoted your business.
If the answer is yes, enter your campaign for the chance to win the prestigious BPMA Marketing Campaign of the Year Award. We have categories for both Suppliers and Distributors.
Great campaigns involve many different channels and mediums from digital to print to direct. To enter for this category, your entry must include 1 (one) digital component executed online to promote a product or service.
Campaigns can also include
- online advertising
- viral marketing
- email marketing
- direct marketing
- integrated online and offline campaigns.
Entries should include all marketing collateral connected to the campaign, including one digital piece. Using the online Entry Form you will be asked to provide:
- Background information covering the purpose and objectives of the campaign
- Description of campaign rollout and the platforms used
- Results including engagement and ROI
Entrants should demonstrate the effectiveness of the campaign in generating business directly or indirectly. Judges will be looking for ROI or tangible business benefit. These categories are judged by an independent panel of end users involved in B2B, B2C and marketing campaigns.