Throughout 2016 we’ve been developing an exciting new range of real wood badges, merchandise and awards - unique to the UK promotional merchandise trade supply.
Working closely with an experienced cabinet maker, who we have known for 10 years now, we’ve developed this selection of exciting natural products to complement our existing range.
Wood is an amazing material to work with, complicated and sometimes frustrating, but the end products are well worth the endeavour. If you’re looking for a base material of consistent colour and appearance then wood may well not be for you. Being a completely natural material it has colour variations, blemishes, varying grain and other inconsistencies - but we like that, it adds greatly to the individuality of each order. A natural product has so much more character to it than man made materials and that character should come through rather than be hidden by using harsh chemicals.
So much for being 55 and showing your age. With six per cent more exhibitors, nearly eight per cent more visitors and a share of international visitors that’s climbed to 57 per cent, PSI continued its growth trajectory and once again posted new records at the 55th event. In total, organiser Reed Exhibitions Deutschland counted 988 exhibitors (prior year: 932) and 18,094 visitors (prior year: 16,810). For the first time, industry customers invited by promotional products distributors were granted access to PSI on the last day of the event. Until now, the show had been reserved exclusively for promotional products professionals.
The promotional products industry has always been creative. But this time it seemed as if everyone had agreed to put an extra helping of fresh ideas and innovations on top. Need some examples? How about sweet advertising made from marzipan, produced in the 3D printer, with limitless designs, fully in line with the customer’s taste. Or enamel mugs featuring a vintage look, branded with sandblasted engravings and produced by a young company from Saxony. Or never-before-seen worldwide innovations like the “Smart Writing Set”, which uses an app to merge the writing culture of a notebook with the digital world by transferring handwritten texts to smartphones, tablets or laptops.
Following 2016’s expansion in the UK market, award winning merchandise provider Fluid Branding identified a need to expand further into Europe, January 2017 sees them opening their first ever European office in Amsterdam, in The Netherlands.
Miles Lovegrove, Managing Director comments on the firm’s expansion into Europe, “We identified the need to service our existing clients and grow our portfolio across the EMEA, where better to do this than Amsterdam, where many companies European head offices are located.”
Helmond/Barendrecht, 9 January 2017
As of 1 January 2017, the Plato Group, parent company of Clipper BV and IGO-POST BV and active as an importer and distributor of printed promotional materials for over 70 years now, has acquired a majority interest in Compacon BV, a leading distributor of promotional products and premiums. This takeover comes with considerable strategic advantages and future opportunities for both parties.
“We are a strong international direct marketing player that has been fulfilling our customers’ needs regarding increasing brand awareness, strengthening relations, and supporting marketing campaigns for many years now. With both Clipper and IGO-POST, we have managed to attain a strong position in both the indirect and direct channel. Our group’s strategic course is focused on market expansion and increasing our footprint in all of Europe,” Frans-Jozef Maas, CEO of the Plato Group, explains. “Compacon’s full-service character, which puts service provision, account management, worry-free services, and creativity first and foremost, lines up well with our vision of being able to service the entire market. With Compacon, we will be able to service a market segment that supplements our current activities. As such, we are very happy to welcome Compacon to the group,” says Maas.
Just before Christmas we were able to complete the final leg of the Lands End to John O’Groats journey (LEJOG) that dominated my 2016.
The ride was part-inspired through the loss of a dear friend who during her cancer treatment rode a tandem with her husband in the New Forest in Hampshire to support me while I competed in an ironman distance triathlon! Mo was Matron of the A&E department at the Royal Sussex County Hospital in Brighton and as a mum to three boys was often involved in Pediatrics.
In discussion with the Rockinghorse Charity and some of the staff at The Royal Alex Children’s Hospital based at the Royal Sussex we set about trying to raise funds for a mobile entertainment solution that could be used in waiting areas and on the wards.
January 2017, London.
IPPAG Global Promotions was formed 6 years ago out of the IPPAG Cooperative with a vision to align partners from across the globe to deliver worldwide promotional product and branded materials programs with a clear brand led perspective and process.
With both the IPPAG Cooperative and IPPAG Global Promotions operating under the same name, IPPAG Global Promotions needed to clarify their position and state the very clear differences between the organisations.
Hello to our trade partners, suppliers and account managers… all the wonderful people that contribute to making our business tick & tock. So, whilst most people have been stuffing their faces with M&S mince pies, drinking shed loads of bucks fizz and living on cold turkey legs, we’ve been tinkering (or strategising, which sounds more clever) and undergone a total rebrand.
Our new name is THE BRAND ROOM.
We’ve done this because it reflects our everyday approach of being crusaders of slick branding ideas, which helps to make our clients brands sparkle. As part of our digital strategy and working better together, we are going to be showcasing all the latest innovation in the wonderful World of branded merchandise, crucially your stuff. We will keep you posted on this as we hunt for content.
The Galpeg end of year event proved to be bigger and better than ever, welcoming existing Associates and invited guests to unlock the secret to success.
With the Associates striving for greater achievements in 2017, highly acclaimed author, television presenter and prolific speaker, Nigel Risner was on hand to deliver a hard-hitting and thought provoking presentation, encouraging the audience to dig deep with eye-opening provocations and many creative and practical ideas throughout the day.
Nigel left a fascinated and amused audience highly enthused and in great spirits for the evening ahead – a Gala Dinner held at the renowned West Lodge Park Hotel to celebrate the accomplishments of 2016.