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RoSPA CASE STUDY: Take Action Today - Put Them Away

Campaign to promote awareness and prevent child poisoning from household cleaning products.

RoSPA CASE STUDY: Take Action Today - Put Them Away

Every year, thousands of infants need medical care for poisoning from products commonly found in and around the home. Most accidental poisoning happens to children under 5 years old (on average 15 under 5s each day).

This campaign, run by RoSPA (The Royal Society for the Prevention of Accidents) aims to promote awareness and to prevent child poisoning and eye injuries from household cleaning products.

The purpose of the campaign is to equip all consumers with the skills to recognise the dangers of accidental poisoning in the home and encourage them to take steps to prevent these kind of incidents.

The key educational element of the campaign is a magnetic hanger with a detachable pad – “The Mag-Pad”, displaying safety advice that can be put on a fridge or other metallic appliance. The “Mag-Pad” has been distributed to hospitals, health visitors, children’s centres and nurseries.

Campaign Success

Early figures (2014/2015) show the number of children attending hospital emergency departments due to poisoning has been cut following a series of RoSPA home safety campaigns.

240,000 families have been helped to prevent poisoning and eye injuries in Birmingham, Liverpool, King’s Lynn, Nottingham and Bradford.

Birmingham and Liverpool saw a 50% decrease in admittance of children under the age of 5 attending A&E as a result of accidental ingestion/poisoning.

In Bradford there has been a 25% decrease in admissions for accidental poisoning among the under 5s.Newcastle, Nottingham & Norfolk are in the early stages of a campaign.

Whilst not part of the UKCPI funded campaign, the work in Glasgow achieved an 88% decrease in admissions at the Yorkhill Hospital.

Get in touch to discuss how we can get your campaign message across to your target audience.

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