For 2026, we’ve refreshed the awards with an exciting new Brand Product category and have separated the former Award & Exhibition category into two dedicated categories, creating even more opportunities for outstanding products to be recognised. With 11 award categories, there’s a category to suit every product, making it easier than ever to showcase your latest innovations.
As an added bonus, every eligible entry will also be automatically considered for an additional three awards at no extra cost, giving your products an even greater opportunity to shine.
- Apparel Product
- Award Product
- Bag & Folder Product
- Brand Product (NEW)
- Drinkware Product
- Exhibition Product
- Food & Drink Product
- Health, Travel & Leisure Product
- Stationery Product
- Technology Product
- Writing Instrument Product
Additional Categories
- Innovative Product
- Sustainable Product
- UK Made Product
Covering all promotional apparel, including clothing, headwear, ties & scarves, uniforms, workwear and sportswear.
All items must be suitable for branding decoration. Face coverings and PPE are not eligible.
Standout products that showcase originality and innovation. What makes your entry different and memorable. Be sure to include details of presentation and packaging.
Including awards, gifts and executive products not covered elsewhere. Entries may feature items such as desk accessories, personal gifts (e.g. cufflinks, card cases, vanity mirrors), trophies, and curated gift packs (including mail-out packs, boxed sets, and conference packs).
“Pack” can refer to multi-item sets or products where packaging plays a key role in the overall gift experience.
We’re looking for products that celebrate reward and recognition—show us what makes your range stand out. Please include details of presentation and packaging.
This category includes all types of bags and carriers, such as folders, business bags, travel bags, backpacks, laptop sleeves, drawstring bags, totes, shopper bags, carrier bags, gift wrap, cooler bags and can coolers—anything designed to carry or present items.
We’re looking for products that combine practicality with innovation and strong application in today’s high-demand market. Show us what makes your range stand out, and include details of presentation and packaging.
This new category is for products featuring recognised consumer or retail brands that are available for co-branding as promotional merchandise. Entries may include a wide range of items where established brand appeal enhances the perceived value and impact.
We’re looking for products that successfully combine the strength of a well-known brand with effective promotional application—show us how brand equity is leveraged to create standout merchandise. Please include details of presentation and packaging.
Including all types of drinkware, such as sports bottles, flasks, reusable coffee cups, travel mugs, mugs, glasses, coasters and bar accessories, across all materials (including plastic, ceramic and glass).
As one of the most in-demand promotional product areas, we’re looking for entries that showcase fresh thinking in design, branding techniques and usability. Show us how your product stands out in a competitive market, and include details of presentation and packaging.
Covering products designed for exhibitions and events, including festive items (for all faiths), party products, confectionery and drinks, as well as promotional staples such as magnets, badges, lanyards, wristbands, medals, cards, stickers and paper-based items (excluding stationery). It also includes items like balloons, seed products, small flags, display materials and signage.
With such a broad scope, this category highlights high-demand event products. We’re looking for your standout performers—show us the items that truly capture attention and deliver impact.
Covering any edible product offered as a promotional item, either through direct branding or branded packaging. Entries may include sweets, drinks (cans or bottles), cakes, biscuits, chocolate, confectionery, rebranded licensed goods, and sachet drinks such as tea, coffee or hot chocolate.
From simple giveaways to premium gifting, we’re looking for products that deliver impact and appeal—something that truly tempts the taste buds. Show us what makes your offering stand out, and include details of presentation and packaging.
Covering a wide range of practical, wellbeing and activity-based products. Entries may include health and safety items (such as sanitisers, thermometers, first aid kits and PPE), travel essentials (including luggage accessories, adapters, pillows and document holders), and everyday personal items.
It also embraces leisure and activity products, from games, puzzles and soft toys to outdoor accessories, sports items, tools and promotional display materials like umbrellas, banners and flags.
From useful everyday solutions to engaging leisure products, this category celebrates versatility and appeal across the promotional mix. Show us what makes your product stand out, and include details of presentation and packaging.
Including all stationery items, from everyday essentials like notebooks, pads, pens and calendars to desk accessories, organisers, binders and stationery packs. It also covers activity packs where stationery forms the core, along with products made from both traditional and innovative materials.
We’re looking for entries that showcase quality, creativity and modern thinking in stationery design. Show us what sets your product apart, and include details of presentation and packaging.
Including a wide range of tech-related items, such as chargers, speakers, headphones, earbuds, phone stands, USB hubs, cables, clocks, watches, webcam covers, mobile accessories, lens cloths, USB drives, memory products and mouse mats.
We’re looking for products that showcase innovation, functionality and relevance in everyday life—bringing technology into the spotlight in creative and useful ways. Show us what makes your product stand out, and include details of presentation and packaging.
This category includes all writing instruments, from everyday pens and pencils to premium pen sets and stationery kits. Entries may feature ballpoints, gel pens, rollerballs, fountain pens, highlighters and stylus pens where the primary function is writing.
We’re looking for products that celebrate the craft of writing—through design, innovation, durability and user experience. Show us what sets your product apart, and include details of presentation and packaging.
Additional Categories
Innovative Product celebrates innovation across the industry. Entries must demonstrate true originality within their sector—whether through a brand-new product, a significant evolution of an existing range, a unique or first-to-market concept, or advances in production or finishing techniques. Products must have been launched and available between January 2026 and October 2026, in line with the Awards criteria.
Innovation can also extend to branding methods and materials, from fresh approaches to enhancements of traditional techniques.
We’re looking for products that push boundaries and set new standards. Be clear about what makes your entry innovative and why it deserves to win. Please include details of presentation and packaging.
Recognising products, sets or ranges that prioritise sustainability—whether through materials, design or production. This can include reusable, recyclable, recycled or organic products (such as organic cotton).
Entries should demonstrate clear sustainability credentials in at least one area, such as materials, manufacturing or presentation (including packaging). Certification is encouraged—covering product, processes or logistics—but uncertified products may also be entered if claims are clearly evidenced.
We’re looking for genuine, measurable impact. Be sure to highlight any certifications, accreditations or memberships, and include details of presentation and packaging.
Recognising products that are proudly made in the UK. Entries must be either fully manufactured in the UK or have undergone substantial finishing or transformation here, with at least 50% of the process completed domestically.
Open to all qualifying products, this category celebrates British craftsmanship, capability and production expertise. Tell us the story behind your product—highlight the UK-based process, the business involved and the people who bring it to life.
