Swanky Socks is delighted to welcome Holly Whitby to its growing UK team as the global retail and custom sock brand continues its expansion across the UK and Europe.

Holly joins Swanky Socks from Bagtrade, bringing with her 13 years of experience in the promotional products industry and an extensive understanding of the UK distributor market.

Based in Manchester, Holly will work closely with Swanky Socks’ UK and European sales team, supporting distributor partners and helping drive the continued growth of the brand’s custom division.

Swanky Socks has built its point of difference by bringing the value of an established global retail brand into the promotional products market. Its custom socks are backed by the same brand, retail design expertise and quality that has seen Swanky Socks sell almost 4 million pairs globally.

Founding Partner and CEO Dorry Kordahi said:

“We’re continuing to invest heavily in the UK market, and Holly is a fantastic addition to our team. Her industry experience and distributor relationships will be incredibly valuable as we continue to grow. Our focus is on giving UK distributors something different a custom sock backed by a genuine global retail brand and Holly understands that opportunity extremely well.”

Holly will be working with Swanky Socks’ distributor network across the UK, alongside the company’s London office and wider international team.