Total Merchandise Hosts Briman Group Members For Staff Training Day

News . 7th August 2025

Total Merchandise was delighted to host five members of the BRIMAN group at its Colchester offices in July for a day of learning and networking. 

Attendees from the BRIMAN group were: 

  • Mark Alderson, First Editions 
  • Jamie Gray, Sow Easy 
  • Cathy Anderson, AdPads 
  • Finlay Goyen and Ashleigh Clark, The Sweet People 
  • Steve Reid and Barney Knight, CHX 

Each attending BRIMAN member gave a presentation that centred around questions that had been submitted by the Total Merchandise team, about products, branding processes, the benefits of UK-made and more. The goal? Improving staff knowledge and allowing them to pass their learnings onto clients.  

Members of Total Merchandise’s Key Accounts, Sales and Business Development teams attended the talks, which were finished off with an interactive desktop planting demonstration led by Sow Easy’s Managing Director, Jamie Gray. 

Says Mark Alderson, Managing Director of First Editions: “It was a great experience for us to visit the Total Merchandise offices and host interactive learning sessions with their teams. Events like these are a great way for us to not only spread the word about British-made merchandise and the product lines we offer, but are also a fantastic opportunity for us to strengthen existing relationships with the team as well as build new ones.” 

Adds Jason O’Connor, Managing Director of Total Merchandise: “This was our second foray into hosting a group of suppliers from the BRIMAN group. I have to say, the depth of story they bring every time is enlightening. The passion to “do better” is evident.” 

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