Los Angeles, CA — 31.07.2026 —Nadel, a global brand merchandise solutions company, today announced the acquisition of All Branded Group, one of Australia’s most respected branded merchandise and brand experience companies.
Founded by Mark Sacharowitz, All Branded Group has spent more than 20 years building a reputation for creativity, exceptional service, and meaningful client partnerships across Asia Pacific. Their expertise in creating impactful branded merchandise programs and innovative solutions aligns naturally with Nadel’s mission to help organizations connect with their employees, customers and communities.
This acquisition represents an important milestone in Nadel’s continued growth strategy, strengthening its presence in Australia while expanding its ability to support organizations with global brand solutions and local market expertise.
“We are excited to welcome Mark, Dani and the entire All Branded Group team to Nadel,” said Debbie Abergel, Chief Strategy Officer of Nadel. “This partnership brings together two organizations with a shared passion for creativity, innovation and delivering exceptional experiences for our clients. Together, we can provide brands with greater global reach, stronger local support and more powerful solutions that help them engage the audiences that matter most.”
Through this combination, Nadel will continue to expand its capabilities across:
- Branded merchandise and custom product solutions
- Digital commerce platforms and company stores
- Employee engagement and recognition experiences
- Corporate gifting solutions
- Global sourcing and creative development
- Technology-enabled brand programs
- Warehousing, fulfillment, and distribution solutions
The All Branded Group team will continue to deliver the high level of creativity, expertise and personalized service that clients have come to expect while gaining access to Nadel’s broader global resources, technology, and capabilities.
“We built All Branded Group by focusing on relationships, creativity, and helping clients bring their brands to life,” said Mark Sacharowitz, Founder of All Branded Group. “Joining Nadel allows us to expand what we can offer our clients while becoming part of a global organization that shares our values and commitment to excellence.”
As part of the integration process, All Branded Group will transition to the Nadel brand in the Australian market over time, creating one unified brand while preserving the relationships, expertise, and service philosophy that have made the business successful.
Together, Nadel and All Branded Group are building a stronger global platform to help organizations create memorable brand experiences anywhere in the world.
About Nadel
Nadel is a global brand solutions company helping organizations create meaningful connections through branded merchandise, digital commerce solutions, employee engagement platforms, corporate gifting, creative services, global sourcing, and fulfillment capabilities. For more than 70 years, Nadel has partnered with organizations to strengthen their brands and engage their audiences through innovative solutions and exceptional service.
About All Branded Group
Founded in Australia, All Branded Group is a leading brand solutions company specializing in creative branded merchandise, client partnerships, and innovative solutions that help organizations connect with their audiences.
