This year marks a significant milestone for Brand Addition as the business celebrates its 40th anniversary, recognising four decades of innovation, growth, partnership, and dedication from the people who have shaped its journey.
To commemorate the occasion, employees across every one of the company’s global locations came together for a coordinated celebration, uniting teams around the world in recognition of this landmark achievement.
While the anniversary reflects 40 years of business success, the celebrations were centred firmly on the people behind that success. Across all sites, colleagues took part in activities designed to bring teams together, create moments of fun, and recognise the invaluable contributions employees make every day to customers, communities, and one another.
As part of the celebrations, every employee received a specially curated anniversary merchandise gift bag. Thoughtfully designed to mark the occasion, the collection served as both a thank you and a reminder of the company’s appreciation for the passion, dedication and care employees bring to their roles. This was inspired by a simple message: our people spend so much of their time supporting others, this milestone was an opportunity to encourage them to reflect on their achievements and enjoy something created especially for them.
“Our 40th anniversary is about more than looking back at our history,” said Claire Thomson, CEO. “It’s an opportunity to recognise the individuals who have made our success possible. Every day our employees go above and beyond for our customers, colleagues, and communities. This celebration was our way of saying thank you and encouraging them to take pride in everything they’ve accomplished.”
From local gatherings and team activities to anniversary-themed experiences and shared moments across continents, the celebrations reflected the collaborative and people-first culture that has been at the heart of the organisation for four decades.
As the business looks ahead to its next chapter, the anniversary serves as both a celebration of the past and a commitment to the future, continuing to invest in its people, foster innovation, and build meaningful connections with customers and partners worldwide.
“The day was incredibly fun. It was refreshing to reflect how we treat our clients onto ourselves. Seeing the global teams come together to celebrate one another was heartwarming and made us excited for what’s to come!” – Lauren Knowles, Lead Designer.
About Brand Addition
For 40 years, Brand Addition has been dedicated to delivering exceptional products, services, and experiences for customers worldwide. Built on a foundation of innovation, collaboration and strong relationships, the company continues to evolve while remaining true to the values that have defined its success since day one.
