On Thursday 11th December 2025, the British Promotional Merchandise Association (BPMA) marked a major milestone in its history as it celebrated 60 years of championing, elevating, and uniting the UK promotional merchandise industry. Held at the iconic The Brewery, London, the BPMA 60th Anniversary Celebration brought together members, partners, and peers for an afternoon of recognition, reflection, and forward-looking inspiration. The event also featured the live presentation of the 2025 Product Awards, honouring the sector’s most innovative and exceptional products. 

A Milestone Moment for the BPMA 

Following a celebratory lunch, guests were welcomed by BPMA Chair Clive Allcott, who reflected on the Association’s six-decade journey. 

In his address, Clive acknowledged the BPMA’s evolution since its founding in 1965, from first members to the hundreds of companies the Association has represented over the years. He highlighted the Board Directors who have guided and guide direction, historical trade shows & Merchandise World and member forums that strengthen the industry community, as well as publications and educational programmes that contribute to raising sector standards. 

Clive also applauded the Association’s newest generation of executive team members. Together, this team demonstrates the BPMA’s ongoing commitment to Inspire. Innovate. Impact. 

Showcasing Creativity: The Comic Relief Design Challenge 

BPMA CEO Phil Goodman updated attendees on one of the year’s standout initiatives—the BPMA Comic Relief Design Challenge. 

With 25 entries and a final pitch at the original Dragons’ Den studio, the project showcased the creativity, ingenuity, and problem-solving capabilities of BPMA members. A short video gave guests a behind-the-scenes look at the judging day before the winning design was revealed live. Find out more, here. 

Phil also confirmed plans to develop the initiative further in 2026, potentially partnering with a major consumer brand. 

Live Presentation of the 2025 Product Awards 

Membership Director Tom Robey took to the stage to host the third annual Product Awards LIVE, presented as part of the December celebrations. 

Across nine product categories—plus the headline awards (UK Made, Innovative, and Sustainable Product of the Year)—the Awards recognised exceptional product design, sustainability, innovation, and manufacturing excellence across the industry. 

Each category featured Silver, Gold, and Platinum winners, with shortlisted entries displayed onscreen throughout the ceremony. 

Award partners and event sponsors presenting on stage included representatives from The Big Promotional Trade Show, Nadel, MerchExpress, The Purple Company, Sourcing City, Ross Promotional Products, Pro-Ad, Wild Thang, and American Solutions for Business. 

The ceremony concluded with the headline categories, including the Platinum-only Sustainable Product of the Year Award, announced to enthusiastic applause. Find out more about 2025 Product Award winners, here.  

A Celebration of Past, Present and Future 

The 60th Anniversary Celebration proved to be a defining moment for the Association, honouring its heritage while setting a confident tone for the future. The event blended networking, recognition, and reflection, reinforcing the strength, adaptability, and creativity of the UK promotional merchandise industry. 

Following the formal programme, guests continued the celebrations informally at The Globe, a short walk from the venue. 

Event Photos 

If you missed the photobooth social media updates from guests, head over to the BPMA LinkedIn page to see if you were featured. Follow this link for more event photos.