Fluid is excited to announce the launch of its rebrand, including a new logo and visual identity.

This transformation marks a significant milestone after Fluid announced its merger with U.S.-based marketing and events firm Haute, to form a new global marketing agency, Brand Revolution in October 2024.

Aaron Loveridge, Chief Revenue Officer of Brand Revolution said, “As Fluid is now a part of Brand Revolution, we wanted to emphasise this exciting chapter in Fluid’s evolution.”

“We wanted our new design to cut through the clutter, to enhance the cutting-edge, energetic, forward-thinking brand that Fluid is, and we can’t wait to embark on this exciting new era for Fluid.”

The rebrand reflects Fluid’s continued commitment to sustainability, creativity, quality, and craftsmanship. The new brand identity captures the essence of who Fluid is today and its vision for the future.

“The rebrand is an evolution of our story, our purpose, and the values we bring to our customers every day,” adds Gemma Richards, Fluid’s Brand Manager.
The rebrand includes a fresh logo and a visual identity that’s inspired by bold ideas, fearless innovation, and a relentless passion for excellence.
The updated colour palette includes ‘kraft’, a colour that symbolises skill and experience and evokes feelings of warmth and reliability. Plus, ‘kraft’ reaffirms Fluid’s commitment to sustainable merchandise solutions.

Fluid has also redesigned its website to reflect the new branding and offer an improved user experience.

The rebrand symbolises Fluid’s ability to offer more services as part of Brand Revolution. They can now help brands with strategic ideation, creative design, media production and both in-person and remote events.

The new brand identity is live as of 11th February 2025 and can be experienced on Fluid’s website at www.fluidbranding.com and across all its platforms as of this date.