Freddy Machicado has joined European generalist wholesaler midocean as Account Manager for the Southern Region of the UK. Bringing industry experience from both the distributor and supplier sides, Freddy has accepted the challenge to help drive midocean’s UK sales forward.
midocean’s Regional Director, Haydn Willetts, commented, “The addition of Freddy to our UK team is a key part of our plan for continued strong growth in the UK and Irish markets. His knowledge, reputation and experience will allow us to connect with more customers and help elevate our range of products and services.”

Freddy’s background and personality make him an excellent fit for midocean, and we’re excited to welcome him on board. He joins us at a pivotal time in our development. After years of exceptional growth in the UK and Irish markets, we’re focused on enhancing our engagement with UK-based customers.

Our comprehensive service and product offerings enable us to deliver not just to the UK but across the EU, with some of the fastest delivery times in the industry. Our operations are backed by full and transparent product compliance, along with our state-of-the-art, fully audited print facility in Poland, which provides both operational and financial stability. This setup allows us to continue offering one of the strongest product collections in the industry, with European textile stocks from SOLO Group and a wide range of hard goods, plus our bespoke, made-to-order options from the Far East.

Freddy shared, “I’m absolutely up for the challenge, and from what I’ve seen so far, we have plenty to offer our UK and Irish customers. The print facility in Poland is impressive, and the stock holding and range are vast. I’m looking forward to working with customers old and new in my role at midocean. Please don’t hesitate to contact me if I don’t contact you first!”