Goldstar is excited to announce its expansion into Australia and New Zealand through the acquisition of globalcatalogue, a well-established family-run business in the Australian promotional products industry. This strategic move strengthens Goldstar’s global reach and enhances product accessibility for distributors worldwide. By combining Goldstar’s expertise with globalcatalogue’s deep local roots, the partnership paves the way for new opportunities and a more connected global industry.
Founded in 1981 and based in Sydney, globalcatalogue has built a strong reputation for exceptional service and trusted industry relationships. With over four decades of experience and a highly skilled team, it brings advanced global order fulfilment capabilities to Goldstar’s growing network. Daniel Derofe will continue as General Manager, ensuring a smooth transition while offering distributors a diverse product portfolio and enhanced services.
This expansion brings Australian distributors a wider selection of writing, stationery, drinkware, bags and more – all backed by faster service and streamlined fulfilment. With enhanced resources and quick turnaround times in Sydney, Brisbane, and Melbourne, Goldstar is well-positioned to support growing demand and deliver a seamless ordering experience.
“We’re thrilled to welcome globalcatalgoue to the Goldstar family,” said Heather Smartt, Global Head of Goldstar. “This collaboration presents an exciting opportunity for us to work together, making global business easier and aligning with our goal to support more distributors worldwide.”
Daniel Derofe added: “We’ve built something special at globalcatalogue, and this next chapter with Goldstar takes it to the next level. There’s so much potential ahead!”
As part of its broader global growth strategy, Goldstar now operates across North America, Europe, and Oceania. The company is also expanding into Italy, Spain, Portugal, the Netherlands, further strengthening its international presence.
Goldstar’s momentum continues, with revenue approaching US$60 million globally as it prepares for further significant product expansion in writing instruments, stationery, drinkware, bags, and more – reinforcing its leadership in branded merchandise. This growth also includes a focus on elevating the globalcatalogue brand identity, leveraging Goldstar’s global expertise and capabilities to bring added value. Sustainability remains a key priority, with Goldstar collaborating with globalcatalogue to integrate ESG practices and improve responsible sourcing across both products and operations.
