Goldstar Launches an Exciting New Look for 2025

News . 24th January 2025

Goldstar has revealed a bold new brand identity, marking an exciting milestone in its evolution as a leader in the branded merchandise. More than just a visual refresh, the rebrand reflects Goldstar’s renewed focus on simplicity, sustainability, and thoughtful design.

This transformation is a response to the growing demand for purpose-driven branding solutions. With vibrant new visuals, a modern logo, and the inspiring tagline—Simply Better—the new look reinforces Goldstar’s promise to deliver great value products and exceptional service while helping brands make smarter choices.

The updated identity combines minimalist Scandinavian design with modern elegance, embracing the belief that “Less is More”. Its redesigned logo features a stylised “O” with a leaf motif—a subtle symbol of growth, renewal, and environmental responsibility—while the standalone “G” logomark represents continuous evolution and partnership.

Taking inspiration from nature, the refreshed colour palette includes Slate Grey for strength, Soft Sage for warmth, Glacier Grey for modernity, and Crisp White for simplicity—capturing Goldstar’s approachable yet sophisticated personality.

As part of this exciting transformation, Goldstar has also redesigned its website to deliver a sleek and user-friendly experience, making it easier than ever for customers to browse products and access creative marketing resources. The platform blends style and functionality, offering both efficiency and ease of use.

And the excitement doesn’t stop there. This year, Goldstar will continue to expand its product range, introducing even more designs made with alternative materials—building a cohesive message around responsible design and lasting impact.

Federica Gentille, Senior Brand Manager, who led the rebrand concept and design execution, shared:

“For us, branded merchandise has always been about more than just offering the right product; it’s about telling stories and creating connections. That’s what we’ve always believed at Goldstar®, and this rebranding felt like the perfect opportunity to take a step forward. It’s about becoming the best version of ourselves, refining how we reflect the values and vision that inspire us.

It’s not just about who we are today but also about where we’re going. We’ve grown, we’ve learned, and now we’re setting the stage for an even brighter future—one rooted in simplicity, sustainability, and the meaningful partnerships we’ve built along the way.”

Echoing this excitement, Heather Smartt, Goldstar’s Global Head, added:

“This rebrand is so much more than a new look—it marks the beginning of an exciting new chapter for Goldstar. As we continue to evolve and adapt to the changing needs of our industry and partners, this rebrand reflects our dedication to delivering amazing products, exceptional service, and complete transparency. Now, we finally look like who we truly are.”

The rebrand highlights Goldstar’s ongoing commitment to purposeful design and exceptional service, reaffirming its role as a trusted global partner for promotional gifting.

Goldstar invites partners and clients to celebrate this transformation and experience a new era of Simplicity®, thoughtful design, and customer-focused innovation—reinforcing its mission to create products that align with today’s socially conscious values.

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