Goldstar Welcomes Luis Calado as Vice President of European Sales

News . 16th January 2025

Goldstar is thrilled to announce the appointment of Luis Calado as the Vice President of European Sales. With nearly a decade of industry expertise, a deep passion for sustainable products, and a proven track record of dynamic leadership, Luis is perfectly positioned to guide Goldstar’s European sales team into an exciting new era.

“What excites me most about joining Goldstar is how closely aligned we are in our values. Sustainability has been a core focus throughout my career, and I’m particularly drawn to Goldstar’s approach to responsible product sourcing and manufacturing practices. I’m eager to bring that mindset to a company already on a promising path,” says Calado.

Luis brings a collaborative approach to teamwork, viewing his role as an opportunity to listen and learn “I want to come into this as a listener. Understanding the team, our distributors, and the unique needs of Europe’s diverse markets is my top priority,” Luis said. “It’s about adapting and becoming the voice of each market, tailoring our approach to their specific needs and preferences.”

Luis also looks forward to leveraging the strengths of both Goldstar’s North American and European teams. “The European side is ahead in innovation, particularly in product development and circular economy initiatives, while North America excels in pricing strategies and customer service. By combining these strengths, we can create a seamless and enhanced experience for distributors, no matter where they are.”

Heather Smartt, Global Head of Goldstar, expressed her enthusiasm for Luis’s appointment: “Luis is an exceptional leader with the vision, energy, and expertise we need to take Goldstar Europe to the next level,” Heather said. “His passion for thoughtful design and proven ability to drive growth makes him the ideal person to lead our team during this exciting phase of evolution.”

Another significant personality and legacy member of Goldstar, Kenny Ved, the Global Director of Sales, shared this about Luis joining the team: “Luis brings fresh ambition and a deep understanding of the European market, helping us build more personal connections. I’m excited for this next chapter at Goldstar—his leadership will let us better support our clients by being attentive, adapting, and delivering what they need to grow.”

Based in Lisbon, Portugal, Luis will work to support Goldstar’s mission of supplying great value products, exceptional service, and complete transparency globally.

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