midocean has unveiled a new name and logo as part of their rebranding to ‘Solo midocean’. This marks a significant milestone, building on the 2022 merger with Solo (formally SOLO Group), known for their customizable garment brands such as SOL’S and NEOBLU.
With the acquisition of midocean by Solo in 2022, the promotional market was presented with the first true one-stop-shop and full-service solution. Resellers would eventually be able to have full access to the extensive range of customizable garments and hardgoods, while enjoying the full printing capabilities for garments as already in place for hard goods. The collaboration between these two market leaders anticipated on the evidently increasing demand in the market for faster lead times and efficiencies throughout the value chain.
Early 2026 the company expects to have completed its integration. Moving to this moment, promotional resellers, whether being customer of midocean or Solo today, will start enjoying the unique experience of dealing with one supplier, being Solo midocean, for its entire needs in terms of blank or printed hard goods and garments.
“This is an exciting step forward for our organization,” says Stephen Gibson, CEO of Solo midocean and COO of Solo. “By combining the strengths of midocean and Solo and presenting ourselves as one company, we aim to support our resellers in the accelerating demand for response times, efficiencies, innovation and sustainability. The transition to Solo midocean is expected to bring exciting opportunities to our customers in terms of seamless online or offline ordering, product customization options and price competitiveness. all against the same or even higher service standard as today. Our focus remains on making things easier for our customers to allow them to drive their own businesses forward. Making it easy…”
About Solo & Solo midocean
Solo stands out as a key player in the blank and personalization product market by offering creative, functional, and sustainable solutions. With the merger between SOLO Group and midocean in 2022, combining respectively 33 and 60 years of experience, the company provides a comprehensive range of products for textiles, objects, and customization, helping brands stand out in a competitive environment. With its expertise and responsible approach, Solo builds fair partnerships across the value chain, ensuring solutions that respect environmental challenges and meet client expectations. With more than 1,600 employees across Europe and Asia, and a network in over 60 countries, Solo supports its clients both globally and locally with its Solo midocean subsidiary offering fats printing services, and its textile brands SOL’S, NEOBLU, ATF, RTP and Joy Thai.
