Plant specialist Sow Easy has undertaken a major brand refresh as it prepares for its 35th year in business.

Although the company has tweaked its logo in the past, the design has remained largely faithful to the original look from its 1988 launch.

The colourful new brand has been developed to reflect a changing market, said managing director Jamie Gray.

“The market is changing and so is our brand – we’re becoming more than just Seedsticks and expanding our catalogue more than ever with unique products,” he said.

A new flowery logo pays homage to the company’s hero product, Seedsticks, with four petals representing the four seasons. The petals contain the letters S and E representing the company name.

“Our new logo frees us from being solely associated with seeds and plants, allowing us the flexibility to introduce a wider range of products,” Gray added.

The new look was developed in-house and aims to appeal to Gen Z, which  the company believes is more interested in being sustainable and choosing products with a wider meaning.

As well as the logo, the new design will be reflected across all Sow Easy collateral, including the website, its branded packaging, and office signage.