Stormtech, a global leader in quality technical apparel and bags, has announced the appointment of Shane Brett as Chief Executive Officer, effective September 1, 2025. Brett succeeds Founder and CEO Blake Annable, who will transition to the role of Founder & Chairman.
For nearly 50 years, Annable has guided Stormtech with vision and passion, building the company into one of North America’s most respected performance brands. In his new role as Founder & Chairman, he will remain actively involved in strategic oversight and brand stewardship, while supporting Brett and the leadership team.
“Shane has been instrumental in driving continuous improvement, strengthening our operations, and deepening our customer experience,” said Annable. “He understands our business, our partners, and our values — and he has my full confidence and unwavering support.”
Brett has served as Chief Operating Officer, leading Stormtech’s sales, marketing, and operations teams. As CEO, he will oversee all day-to-day operations and guide the company through its next phase of growth.
“It is an honor to step into this role and continue building on the legacy Blake has created,” said Brett. “The evolution from founder-led to founder-inspired ensures continuity of our values while celebrating the opportunities ahead. We are entering an exciting new chapter of growth, with significant investments in infrastructure and our B2B digital platform to be announced soon.”
Stormtech’s leadership emphasized that the company’s direction, core values, and commitment remain unchanged. With continuity in leadership, a strong team, and a clear vision for the future, the company is well positioned to continue delivering innovative products and trusted partnerships across North America and globally.
About Stormtech
Founded on the rugged west coast outside Vancouver, BC, Stormtech has been designing and delivering quality technical apparel and gear since 1977. With a reputation for innovation, sustainable product development, and trusted distributor partnerships, Stormtech serves customers worldwide with a commitment to quality, customer experience, and purpose-driven growth.
Website: stormtechperformance.com
