A Top-Down View for the Industry

News . 26th February 2025

150 of the promotional merchandise industry’s leading figures got together to sample the high life when Showcase & Friends once again staged an afternoon of networking at the stunning Cloud 23, the exclusive venue at the top of Hilton Manchester Deansgate’s Beetham Tower. The event was sponsored by BiC Graphic Europe.

A sparkling drinks reception, enhanced with some impressive close-up magic, kicked off the event. After a top-quality lunch, guests took to the tables to try their hand at the fun casino.

The casino high-rollers were: Joanna Woodstock-Burgher and Seeson Wu from 4imprint, Dan Nelson from Bags HQ and overall winner Aidan Brown from PF Concept who won £18k at Craps!  If only it were real!

Lawrence Angelow of Advantage International commented: “This is the first time I’ve been able to attend this event, and I’m extremely impressed. “The venue is spectacular, the food excellent, and of course the company can’t be faulted. It’s been a chance to catch up with many, many friends, old and new.”

Phil Goodman, CEO of the British Promotional Merchandise Association (BPMA), was also among the guests. “It’s a fantastic event. I was lucky enough to attend the gathering at The Shard in London last year, but this is my first time at this venue. Thank you to Promotional Showcase for organising the event – it’s definitely one we’ll continue to support.”

Andrew Dwerryhouse of Wild Thang commented: “Building partnerships inside supply chains is vital these days.
Trust is everything – and terrific events like this really help to build and reinforce those relationships.”

Neil Horner of Laltex added: “It’s my third time at Cloud 23 and it’s always highly enjoyable. Everyone is so friendly and it’s good to have an excuse to get away from the office for a while!”

Showcase & Friends is part of Promotional Showcase and The BIG Promotional Trade Show, it produces networking and social events where industry peers, friends and colleagues can meet at top class venues to enjoy superb entertainment, great food and good company, to put the world and the industry to rights and build lasting relationships.

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